Category: Marketing Strategy
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Intellectual Property Ep. 4: Publishing legal notices in Costa Rica’s Official Journal – La Gaceta, to formalize your trademark registration.
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A trademarks is part of the core of your business, consolidating your company’s legitimacy & reputation. Learn the final steps to protect your priceless brand.
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Intellectual Property Ep. 3: How to Register Your Trademark Online in Costa Rica
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A trademark is the first glimpse into the essence of your business. It is an invaluable asset that must be properly protected. Learn how to register it online.
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Intellectual Property Ep. 2: Registering personally your commercial brand in Costa Rica
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Protect what makes your brand & business unique. Learn how to successfully register your trademark in Costa Rica, step by step, and avoid costly mistakes.
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Hitting the Target with Data-Driven Content Marketing
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Boost your business or project’s success, smartly translating your Big Data into tailored communication strategies & marketing campaigns.
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Confront Industry Giants with a Robust Digital Communication Strategy
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With a well-developed digital marketing & communication strategy, it is possible thrive, grow, and effectively compete against the industry’s biggest players.
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How Does Google & Other Search Engines React to AI-Generated Content?
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Your digital content must be high-quality, creative, original, and user-focused, irrespective of whether it is created by a human or a machine.
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Content Creation with Artificial Intelligence: Myths, Fears, and Uses
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AI is having a significant impact in communication & marketing industries. As professionals we must learn from it & adapt it to our professional needs & goals.
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Turn Your Team Into Your Strongest Marketing Tool
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Experts say that brand messages shared by employees are 24 times more likely to be re-shared than those shared via official company channels.
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